CALLING ALL PASSENGERS
Our mission with Southwest Airlines was simple, bring joy back to air travel.
Our first concept was “Heartbeat”, an entirely new way to board aircraft. Southwest is popular for it’s open seating, it’s lively flight staff who have been known to sing the boarding instructions, the colorful lights on the jets, and the snappy way they get folks on and off the aircraft. Heartbeat combined all of these ideas, plus some fantastic new digital signage, into a service strategy the reduced turn times of aircraft at the gate. Reduced turn times keep things moving and increase passenger satisfaction.
Product Strategy – Dawn Maire
Creative Direction – David Morley
Art Direction & 3D – Isaac Murray
Virtual Reality puts
everyone in first class.
Let’s face it, it’s hard to bring a 737 jet to a board meeting with investors. But it turns out that VR does the trick just as well. We built a virtual tour of the new SWA 737 that highlighted some of the great new features. The board relaxed and the investors… invested.
Rockfish and SWA partnered on some of the biggest initiatives facing their business
And what if we just invented a new airline concept?
One of our ideas is yet to be realized, but that didn’t stop Southwest from asking the question, “What’s a new business idea that could create a seismic shift in our fundamental operating model?” Introducing DARK, the airline where every flight is after midnight and before dawn. And this isn’t just any aircraft… this jet has a moveable bulkhead that allows for the creation of a new freight operation. BYOB…bring your own blanket.