CREATIVE DIRECTOR + USER EXPERIENCE DIRECTOR / DESIGNER + DIGITAL INNOVATOR

Hello Human

I am a creative director, UX/UI designer, team leader, and creative partner. I have built the digital dreams of clients ranging from global enterprises like the Ford Motor Company, to beloved institutions like the Georgia O’keeffe Museum in Santa Fe. Over the course of my career I have developed a deeply-rooted belief in the power of creativity and human-centered design to invent novel experiences that delight the heart, engage the mind, and respect the human spirit.

This website includes a sampling of my favorite projects from recent years, but there is much more. If you share my passion and would like to work together, please get in touch.

– David

CREATIVE DIRECTOR + USER EXPERIENCE DIRECTOR / DESIGNER + DIGITAL INNOVATOR

Hello Human

I am a UX/UI designer, creative director, team leader, and creative partner. I have built the digital dreams of clients ranging from global enterprises like the Ford Motor Company, to beloved institutions like the Georgia O’keeffe Museum in Santa Fe. Over the course of my career I have developed a deeply-rooted belief in the power of creativity and human-centered design to invent novel experiences that delight the heart, engage the mind, and respect the human spirit.

This website includes a sampling of my favorite projects from recent years, but there is much more. If you share my passion and would like to work together, please get in touch.

– David

PORTFOLIO

Project Highlights

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Banfield Pet Hospital

July 17, 2024

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iHeartMedia

June 25, 2024

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Music.com

April 1, 2024

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Southwest Airlines

March 27, 2024

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Ford Motor Company

March 1, 2024

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Starla Wines

June 24, 2023

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Slurpee

March 28, 2021

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P.F. Chang’s

March 25, 2021

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Royito’s Hot Sauce

January 31, 2021

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Rockfish Digital

March 30, 2018

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Sam’s Club

March 29, 2017

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White Cloud

March 26, 2015

WORK HISTORY

A Career In UX Design

June 2025 - Present
Freelance / Contract
Creative Director
September 2024 - May 2025
SubVRsive
Creative Director
August 2022 - July 2024
Signet Jewelers
XD Group Creative Director
Oct 2021 - June 2022
iHeartMedia
Director Enterprise User Experience
Oct 2020 - Oct 2021
Music.com
Director of Product Experience
Jun 2018 - Oct 2020
USAA Labs
Design Director - Digital Innovation
Jun 2010 - May 2018
Rockfish Digital
VP, Group Creative Director
Sep 2007 - Jun 2010
The Integer Group
Creative Director

Find me on LinkedIn

Client History

Creative Awards

2014 Digiday Retail Awards

  • Finalist for Best Content Marketing/Content Program – Banfield.com

2014 AAF District 10

2013 W3 Awards

  • “Gold” in Health Care Services: Website – The Banfield State of Pet Health 2013
  • “Silver” in Social Content – Contests: White Cloud and Children’s Miracle Network Box Design Contest

2013 Internet Advertising Competition

  • Best Restaurant Mobile App – PF Chang’s for iPhone
  • Best Healthcare Provider Website – Banfield State of Pet Health

2013 19th IAVA Communicator Awards

  • “Silver” for Mobile App – PF Chang’s iPhone
  • “Silver” for Video or Motion Graphics – Banfield State of Pet Health Report 2012
  • “Silver” for Website – Strayer University
  • “Silver” for Website – Banfield State of Pet Health

2013 34th Annual Telly Awards

  • “Silver” for Online Commercial – Banfield State of Pet Health Report 2012: Sprinkler Video
  • “Silver” for Online Commercial – White Cloud “Let’s All Go Back to School” Video
  • “Bronze” for Online Commercial – Banfield State of Pet Health Report 2012: Game Over Video
  • “Bronze” for Online Commercial Campaign – Banfield State of Pet Health Report 2012 Video Series

2012 18th IAVA Communicator Awards

  • “Gold” How To/Instructional – Coupon Factory “How It Works” Video
  • “Gold” Video/Motion Graphics – White Cloud “Roll-Volution” Microsite
  • “Silver” Animation – Coupon Factory “How It Works” Video
  • “Silver” Branding – White Cloud “Roll-Volution” Microsite
  • “Silver” Consumer Goods – White Cloud “Roll-Volution” Microsite
  • “Silver” Writing – White Cloud “Roll-Volution” Microsite

2012 Northwest Arkansas Ad Federation

  • “Best of Show” – White Cloud “Roll-volution” Microsite
  • “Gold Addy” – White Cloud “Roll-volution” Microsite

2012 33rd Annual Telly Awards

  • “Silver” for Information – Coupon Factory “How it Works” Video
  • “Bronze” for Animation – Coupon Factory “How it Works” Video
  • “Bronze” for Visual Effects – Coupon Factory “How it Works” Video

2011 Ad Age Media Vanguard Awards:  Coupon Factory “How it Works” Video

  • Best Marketer-as-media
  • Best B2B Media Innovation for Marketers
2011 AVA Awards

  • “Gold” in Design/Web Interactive Capabilities – White Cloud Roll-volution

2011 DSVC Dallas Show

  • “Bronze” – Royito’s Hot Sauce “Don’t Do Mild” Website
  • “Bronze” – White Cloud “Roll-volution” Website

2011 W3 Awards

  • “Gold” in Branded Content: Viral – White Cloud “Roll-volution”

2011 Interactive Media Awards

  • “Outstanding Achievement” in Consumer Goods – White Cloud “Roll-volution” Microsite

2011 Northwest Arkansas Ad Federation

  • “Gold Addy” – Royito’s Hot Sauce “We Don’t Do Mild” Website

2010 AAF National

  • “Silver” – The Slurpee Brand Essence Book

2010 AAF District 10

  • “Special Judges Award” – The Slurpee Brand Essence Book
  • “Gold Addy” – The Slurpee Brand Essence Book

2009 Adobe Customer Showcase

  • “Site of the Day” for April 10, 2009 – Slurpee Brainfreeze Laboratory Flash Microsite Experience

2009 AAF District 10

  • “Gold Addy” for Consumer Website – www.slurpee.com
  • “Silver Addy” for Online Campaign – The Slurpee Nation

2009 Dallas Ad Federation

  • “Silver Addy” for Online Campaign – The Slurpee Nation
  • “Silver Addy” for Consumer Website – www.slurpee.com

2008 AdAge W3 Awards

  • “Silver” for the Arts – Georgia O’Keeffe Museum Website
  • “Silver” for Copywriting – Slurpee.com
  • “Gold” in Food & Beverage – Slurpee.com

2008 IMA

  • “Outstanding Achievement” – Integer Dallas Holiday E-Card

2007 IMA

  • “Best in Class” – Secret.com Website
  • “Outstanding Achievement” – Regeneration-Partners Website

2007 DSVC Student Show

  • Session Speaker – “How to Become a Web Design Rock Star”

2005 WMA

  • “Standard of Excellence” – Medsurge Advances Website
FROM ME TO YOU

Enjoy Some Fresh New Wallpaper

These are some fun explorations in Generative AI I’ve created with MidJourney.